Brand Guidelines - Microbot Medical

01 — Our Name

Microbot Medical & LIBERTY®

The corporate name is Microbot Medical. Our flagship product is the LIBERTY® Endovascular Robotic System. Consistent spelling and stylization keep the brand instantly recognizable.

Do — company and product name

Microbot Medical

Write the company name in sentence case — capital “M” on both words, the rest lowercase: Microbot Medical. Use the full name on first reference; “Microbot” alone is acceptable thereafter.

LIBERTY®

Set the product name in all capitals with the registered trademark symbol on first and prominent use: LIBERTY®. On full reference, use “LIBERTY® Endovascular Robotic System.” The tagline always carries the ™ mark: “Drive the Future of Intervention™.”

Don’t — avoid these

MicroBot Medical
Liberty
LIBERTY™

Don’t split or restyle the company name (“MicroBot”, “Micro Bot”), use title case for the product (“Liberty”), or apply the wrong trademark symbol. Drop the ® only after a prominent first use within the same piece.

02 — Logo

Logo & usage

The Microbot Medical wordmark pairs a clean type treatment with the orange accent dot. Give it room to breathe and use the version with the strongest contrast for its background.

Primary logo

Default lockup, shown on the brand dark background. Use wherever contrast allows. This is the preferred logo.

↓ SVG ↓ PNG

Alternative logo

Alternative lockup for white and light surfaces where the dark background isn’t used.

↓ SVG ↓ PNG

LIBERTY® product logo

The LIBERTY® logo identifies the product. Pair it with the Microbot Medical corporate wordmark — it doesn’t replace it. Use the color version on light or navy backgrounds and the white version on orange or photography.

LIBERTY® — color

Primary product logo. Use on the brand navy and other dark surfaces where the color mark has room to breathe.

↓ SVG ↓ PNG

LIBERTY® — white

All-white version for the brand orange, photography, and busy or low-contrast backgrounds.

↓ SVG ↓ PNG

Clear space & sizing

Keep clear space around the logo at least equal to the cap height of the wordmark.
Minimum digital width: 120px; keep the wordmark legible in print at small sizes.
Always scale proportionally — never stretch or condense.

Don’t

Don’t recolor the wordmark outside approved brand colors.
Don’t add shadows, outlines, or effects, or rotate the logo.
Don’t place the light logo on busy or low-contrast backgrounds — switch to the reversed version.

03 — Color

Brand colors

The primary orange establishes a strong, recognizable identity, while secondary and tertiary colors add flexibility and energy. The dark navy provides contrast and lets the brand colors stand out. Click any value to copy it.

Primary colors

Brand Orange

Primary identity, CTAs, and accents

HEX
PMS: 151 C
CMYK: 0, 54, 100, 0
RGB: 255, 130, 4

Slate Gray

Secondary text, dividers, supporting UI

HEX
PMS: 431 C
CMYK: 63, 45, 34, 25
RGB: 90, 102, 117

Deep Navy

Dark backgrounds, headers, footers

HEX
PMS: 296 C
CMYK: 92, 77, 49, 53
RGB: 15, 28, 46

Secondary colors

Sky Blue

Highlights, data, secondary accents

HEX
PMS: 640 C
CMYK: 100, 10, 0, 10
RGB: 0, 150, 214

Violet

Highlights, secondary accents

HEX
PMS: 266 C
CMYK: 76, 88, 0, 0
RGB: 117, 59, 189

Tertiary colors

Green

Accents and data visualization only

HEX
PMS: 360 C
CMYK: 62, 0, 100, 0
RGB: 69, 204, 45

Magenta

Sparing accents and data viz only

HEX
PMS: 807 C
CMYK: 11, 84, 0, 0
RGB: 255, 19, 240

04 — Typography

Typography

DM Sans is the brand typeface across headings and body copy. Headings use tight tracking and a deep near-black ink (#000212). When DM Sans isn’t available, Lato is the approved fallback.

Primary typeface

DM Sans

Use DM Sans for all headings, UI, and body text. Headings run 500–700 weight with negative letter-spacing; body copy is 400 weight at 16px / 1.65 line-height.

H1 · 44px · Bold · -2px tracking

Drive the Future of Intervention

H2 · 32px · Bold

Interventional procedures redefined

H3 · 22px · Medium

Empowering physician care

Body · 16px · Regular

LIBERTY® is the first single-use, remotely operated endovascular robotic system, delivering smooth, responsive peripheral navigation with precise control that integrates seamlessly into your workflow.

Fallback typeface

Lato

When DM Sans can’t be embedded — shared documents, email, some presentation environments — use Lato. Keep the same scale and weights.

H1 · 44px · Bold

Drive the Future of Intervention

H2 · 32px · Bold

Interventional procedures redefined

Body · 16px · Regular

LIBERTY® gives physicians the ability to perform procedures remotely, in a seated position, maintaining precision and responsiveness.

05 — Brand Voice

Voice & tone

Microbot speaks to clinicians and hospital leaders about advanced technology. The voice is confident and precise, but always centered on the people the technology serves.

Our voice is

Precise

We work in a high-stakes clinical field. Be clear, accurate, and credible — favor specific, evidence-backed claims over hype, and respect the reader’s expertise.

Our voice is

Forward-looking

We’re redefining intervention. Speak to what’s now possible — remote, robotic, single-use — with momentum and confidence, never overstatement.

Our voice is

Human-centered

Technology is the means, not the message. Keep physicians, staff, and patients at the center — ergonomics, access, and better care lead the story.

06 — Brand Assets

Assets & approved copy

Pre-approved copy plus supporting brand files for presentations, press, and partner materials. Logos are available in the Logo section above; remaining resources will be added as they’re finalized.

Downloadable resources

■

Color palette

.PDF

↓ Download (.pdf)

▣

Social media templates

.PNG · profile + cover sizes

Coming soon

☐

Letterhead

.DOCX · .PDF

Coming soon

▤

Slide template

.PPTX

Coming soon

✉

Email signature

.HTML

Coming soon

Boilerplate & approved copy

Full description

Microbot Medical is a clinical-stage medical device company redefining endovascular intervention. Its flagship LIBERTY® Endovascular Robotic System is the first single-use, remotely operated robotic platform for peripheral vascular procedures — delivering smooth, responsive navigation and precise control while integrating seamlessly into existing clinical workflows. By enabling remote, seated operation, LIBERTY® is designed to reduce radiation exposure and ergonomic strain for physicians, lower the barriers to robotic adoption for hospitals, and broaden access to high-quality care for patients.

Short description

Microbot Medical’s LIBERTY® is the first single-use, remotely operated endovascular robotic system, delivering smooth, responsive peripheral navigation with precise control that integrates seamlessly into the clinical workflow — empowering physicians, lowering hospital barriers, and broadening patient access.

Tagline

Microbot Medical: Drive the Future of Intervention™

Need help applying the brand?

Contact the marketing team for assets, approvals, or guidance.

Contact Microbot